How E-commerce is Being Transformed by AI and CRM Integration
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Consider going to an online retailer that understands your particular preferences and offers seamless service, 24-hour support, and personalized product recommendations. The integration of artificial intelligence (AI) with customer relationship management (CRM) systems, such as Salesforce, in e-commerce has made this a reality rather than a sci-fi fiction. By 2030, the global market for AI-powered e-commerce is expected to grow to $16.8 billion. Companies are using CRM and AI to improve customer connections, increase revenue, and streamline operations. This potent mix is changing the industry in the following ways: 1. Tailored Client Experiences AI analyzes consumer behavior, interests, and previous purchases to create highly personalized product recommendations and communications. CRM solutions like Salesforce and Zoho use this data to provide users with more tailored experiences that increase conversions and loyalty. 2. More Intelligent Sales Automation AI frees up salespeople to...