How to Address Industry challenges with Salesforce Retail Cloud

Customer satisfaction is one of the most important factors that contribute to a business’ success. However, meeting the expectations of modern-day customers is a challenge retailer are facing. The retail industry has evolved over time. Technological advancements, multiple options, and improved connectivity have raised the bar for all retail businesses. Let us understand in detail these challenges and how they can be resolved with Salesforce Retail Cloud.  

Challenges Faced by Retailers with Modern-age Customers  

With digitization of every industry, customer expectations are also rising. With changing times, the number of options as well as varieties have increased for customers to indulge in. If one retailer fails to provide your requirement, you have 100 others providing the same with a better experience. These scenarios have largely impacted the retail market. Let us look at the 5 major challenges retailers face with new-age consumers.   

Customers Opting for Multi-Channel Purchase Options 

Customers are engaging in multi-channel buying options where they can make the purchase online and pick up the product in store. Apart from that, a number of people opt to check the product in store for quality purposes and then make the purchase online. Studies reveal that although online purchases are higher than ever, customers are spending more on retail stores.  

Seamless Experience for Customers 

For instance, a regular customer opts for BOPIS (Buy online and pick up in store); they expect to be given equal importance and loyalty credits on both channels. Common customer data needs to be available on all channels to understand customer preferences and give them the necessary attention. Salesforce Retail Cloud offers features that can streamline data access for all channels to optimize a seamless customer experience.  

Attracting Customer Loyalty 

With multiple options available, even luxury brands are suffering with customer loyalty issues. Even high-budget customers can now easily turn to other options if their preferences are met. In such scenarios, retailers need to plan some loyalty programs, purchase credit points, and other ideas to maintain customer loyalty.  

Siloed Marketing Infrastructure 

In legacy systems, there are usually data silos for different processes. The sales data, marketing data, order data, and inventory data are individually stored and not shared between departments. Such silos take up more space and cannot be utilized for cross-functional and deep analytical use.  Connected data storage solutions offered by Salesforce retail CRM software can be used to better analyze trends and patterns.  

Overwhelming Technological Advancement 

Today there is a technological solution to every minor problem. So many software and applications play their individual roles, but it's difficult to maintain them all together. The synchronization we expect is not delivered right. The best retail CRM solution from Salesforce provides hassle-free solutions to all challenges as well as effortlessly integrating with other systems to provide synchronization.  

How Salesforce Retail Cloud Helps Retailers 

Salesforce is by far the best CRM for retail stores. It provides solutions essential to survive in the competitive retail market of new-age consumers. Let’s see how Salesforce efficiently handles all retailers’ challenges.  

Customer Engagement 

Salesforce Retail Cloud helps in personalizing customer experiences, tracking their journey and engaging them across different channels (online, in store, mobile apps,etc).  

Efficient Sales Process 

Salesforce Retail Cloud streamlines the sales operations and processes by unifying data and offering tools that manage the sales team.  

Filling the Communication Gaps 

Salesforce Retail CRM software offers only one unified customer data, preventing data silos. This also ensures the communication between teams is not broken.  

Inventory Management 

Salesforce Commerce cloud provides real-time inventory data to manage stocks across different channels. This saves retailers from placing orders for stock-out items.  

Insights for Informed Decision Making 

Salesforce is the best CRM for retail stores as it features a data analytic function that provides useful insights. Be it costumer data or sales data, it helps retailers understand the status of their business and provides deeper insights for improvements.  

Scalable Platform 

Salesforce Retail Cloud is a highly flexible and scalable platform that grows with an organization. When retailers decide to expand or scale their business, this platform does not lag or require major changes. It efficiently adapts to the new scale.  

Better Marketing Strategy 

Upon integrating Salesforce Marketing cloud with the retail CRM software, it provides personalized marketing strategies, campaign tracking, and the right audience targeting. Such personalized and specific marketing, the brands’ maximum potential is reached with optimal efforts in the right direction.  

Best CRM for Retail Stores 

Salesforce is an excellent CRM for any industry, but for retailers, their services are most beneficial. Various salesforce clouds like Salesforce commerce cloud, sales cloud, retail cloud, marketing cloud and many other features help customize the retail CRM software accordingly. Let us have a look at some of the Salesforce features and clouds that make it the best CRM for retail stores.  

Salesforce Commerce Cloud 

A genius tool for eCommerce platforms and services, Salesforce Commerce cloud provides what every eCommerce business needs to succeed. A platform that provides unified data handling for omnichannel sales, data-driven insights, and a seamless customer experience. Commerce cloud is certainly the best platform for digital storefronts. The order management system (OMS) provides real-time data to both customers and businesses while maintaining transparency. It also streamlines the whole process from placing orders to delivery, returns, payments, and refunds.  

Salesforce Retail Cloud 

The retail CRM solution from Salesforce is well suited for businesses with physical stores or multichannel shopping options. The retail cloud helps manage inventory, customer data, and team communications across different channels. The Salesforce retail and commerce cloud can be integrated into the CRM for brands that provide both online and in-store options for customers.  

Salesforce Marketing Cloud 

For effortless and efficient marketing, Salesforce offers a marketing cloud that provides retailers with customer segmentation, campaign tracking, and useful insights. This cloud uses unified data from multiple channels with a marketing perspective and provides a better understanding of trends.  

To Wrap Up 

The digital era brings with it new challenges which can only be addressed through strategic implementation of technological solutions. Salesforce retail cloud addresses retailer's issues by developing functional systems and tools that address each limitation. To implement salesforce retail cloud in your organization, get in touch with AnavClouds Software Solution. We are a Salesforce development service provider that provides robust and reliable Salesforce solutions for your business. With a record of delivering 1000+ successful projects, AnavClouds Software solution is the team you can trust with your business’ success journey. Book a demo soon and get our response within the next 5 hours. Make your retail business a success with the best retail CRM solutions.